Overview

Founded in 2012, Cariloop is a care company fueled by a deeper purpose: ensuring that no one goes through caregiving alone. We are a compassionate organization committed to providing steadfast support to those navigating the complexities of caregiving. Our platform is a lifeline offering personalized guidance from expert Care Coaches, cutting-edge digital tools, and access to an integrated care provider support network and community, tailored to meet the diverse needs of individuals and families at every stage of life.

Our Impact

At Cariloop, we believe the unbiased, inclusive, and empathetic way we strive to serve caregivers is a reflection of how we serve our employees. You'll have the opportunity to make a genuine difference in the lives of millions of caregivers while enjoying the autonomy and flexibility of remote work. As a member of our team, you'll contribute to a movement to redefine the standard for caregiver support, shaping a future where caregivers feel supported, empowered, and recognized for their invaluable role.

As a Public Benefit Corporation and a Certified B Corp, we are constantly striving to use our business and platform as a force for good, being especially mindful of how we create a profitable, sustainable enterprise while supporting all of our stakeholders and giving back to our communities.

We believe deeply that the way we care for others should be a reflection of the way we care for our team. We seek to foster a culture of care that sees people for who they are and celebrates the core values they hold dear. When we care for our Loopers, our Loopers can focus on caring deeply for the caregivers, families, and communities we serve.

Join us in our mission to create positive change, and together, let's forge a path toward a more caring and connected world.

Career Opportunity

As the Marketing Manager of Member Communication & Engagement, you’ll drive engagement with employee caregivers who are eligible to use our caregiver support program. You’ll partner closely with our Customer Success teams to support our clients and serve our mission to help relieve the stress and anxiety felt by all working caregivers. Your efforts will drive enrollment and engagement within our employer-sponsored caregiving benefit through multi-channel communication and marketing strategies, ultimately leading to higher utilization of Cariloop and strong retention among our employer clients. Your campaigns will be curated with the end user in mind, recognizing and appreciating the diversity of our Client’s workforce and their needs.

You will collaborate with Client Success, Product, Content, and Analytics to create and execute best-in-class campaigns while enabling Customer Success to represent Cariloop with compelling materials and resources. You’ll report directly to the Vice President of Marketing in this position.

The ideal candidate is someone who has a passion for understanding consumer/employee behavior, can articulate the value of caregiving support for employee caregivers and their families, and has demonstrated success in converting eligible members into active users. If you are self-driven, goal-oriented, and motivated by the opportunity to make a difference in the lives of others, we encourage you to apply!

Your Role & Responsibilities

• Partner with the content and creative teams to develop compelling and informative content that resonates with members and promotes our value proposition and solutions

• Plan and execute multi-channel marketing strategies to drive member engagement and conversion through email, in-app messaging, content marketing, and events.

• Build a customizable and scalable new client launch kit to help HR leaders announce new partnerships with Cariloop to their workforce

• Consult as a communications partner during new client launch cycles to advise on custom strategies for large clients

• Manage our member recruitment and member advocacy programs

• Monitor and understand regular campaign performance data, including opens, clicks, conversions, revenue, revenue lift, spam, unsubscribes, etc. to influence future strategies.

• Create a multi-channel quarterly communication toolkit, with flexible options for Customer Success to promote through quarterly business reviews and client engagements to support enrollment and utilization targets throughout the client journey

• Partner closely with product marketing, content, and creative teams to optimize messaging on member-facing resources to drive awareness and understanding of Cariloop benefits

• Manage content, and planning for client and member-facing events including launch events and benefit and wellness fairs, vendor summits, webinars, etc.

• Create dynamic and highly targeted member-engagement email campaigns to re-engage members based on behavior and preferences and increase repeat usage

• Build strong relationships with Client Success to identify proactive opportunities to improve processes and scale marketing efforts while driving results

• Partnering with product and research, serve as a voice of the member to provide guidance on member-facing experiences and content

• Research marketing trends or competitor offerings to share insight and make recommendations for improving our messaging, approach, or solutions.

• Ultimately own key metrics to convert a set target number of eligible employees into active users

Qualifications

• 3-5 years of B2B2C marketing experience with demonstrated excellence in campaign management and multi-channel marketing

• Proven experience in effectively using HubSpot, Salesforce, Outreach, or similar programs and actioning data and insights from these technologies

• Experience in the employee benefits industry with a proven track record for driving the adoption of benefit programs and value-added services within employers, payers, and channels

• Willingness to travel 5-10% to support client events during peak benefit fair season

• Excellent communication skills and track record of aligning with customer success

• Ability to think and execute both strategically and creatively

• High attention to detail and focus on quality output

• Proactive in your communication and cross-functional collaboration

• Bachelor’s degree preferred

Benefits and Perks

At Cariloop, our commitment to supporting caregivers, families, and each other extends to every aspect of our organization, including our benefit offerings. Designed to address the holistic needs of our Loopers, our comprehensive program encompasses employee health, financial stability, and overall wellness. By prioritizing the well-being of our Loopers, we not only fulfill our mission but also foster a culture of empathy, collaboration, and support that extends beyond the workplace. Our comprehensive benefits package offers:

• Comprehensive Medical, dental, and vision insurance coverage

• Employer contributions to 401k retirement plans and Health Savings Accounts (HSA), empower you to build a secure financial future while taking care of your present needs.

• Company-sponsored life, short-term, and long-term disability insurance, providing peace of mind in both anticipated and unforeseen life events

• Access to Cariloop's member portal and services for both you and your family, offering a wealth of resources and support in navigating your caregiving journey

• Annual stipends through our partner UrbanSitter, providing access to trusted care for your entire household, spanning childcare, tutoring, pet sitting, housekeeping, and senior care services

• Open time-away policy and 14 paid company holidays yearly, promoting self-care and work-life balance, reflecting our commitment to Looper's well-being

• Quarterly mental health days where all Loopers are encouraged to disconnect and recharge for the day

• Paid volunteer time away, allowing all Loopers to make a positive impact in our communities

• Fully paid caregiver leave for all Loopers, reflecting our commitment to supporting caregivers within our own company

• And more!

Additional Information

Please contact the People team at people@cariloop.com if you would like to request a reasonable accommodation during the application or interviewing process.

Cariloop participates in E-Verify. Upon hire, we will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the United States.

In alignment with our core values, Cariloop provides equal employment opportunities to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. To learn more about how Cariloop creates an environment where people can be their true, authentic selves, click here.